Lauren Crossett is currently Head of Go-to-Market for Spade, the industry leader for transaction enrichment and merchant meta data. Concurrently she is the Co-Founder of GTM Guild, a boutique firm specializing in training, advising, and recruiting for B2B go-to-market initiatives, with a particular focus on fintech. Before founding GTM Guild, Lauren served as Chief Revenue Officer at Pinwheel, where she built the go-to-market team from the ground up. Her extensive fintech experience also includes leading the Wealth division at Plaid and serving as Head of Fintech at Quovo, which was acquired by Plaid. Earlier in her career, Lauren worked in traditional financial services, running her own financial advisory practice and launching a registered investment advisor (RIA) for a quant-driven hedge fund Rebellion Research.
